L. Priester Consulting

Boutique advisory for natural & sustainable brands

Where ethics meet aesthetics

Providing strategic guidance for sustainable brands seeking expansion in the Nordic region and across Europe.
Let’s Grow Your Brand
L. Priester Consulting

Boutique advisory for natural & sustainable brands

Where ethics meet aesthetics

Providing strategic guidance for sustainable brands seeking expansion in the Nordic region and across Europe.
Let’s Grow Your Brand
Your guide to sustainable beauty

About Lena Priester

With over two decades in the beauty industry, Lena Priester has supported more than 300 brands across the Nordic and international markets. From hands-on product development and distribution to high-level strategic brand building, she has shaped every layer of the cosmetics world—from the salon floor to the boardroom.

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Client Testimonials
“Lena helped me set up an exclusive distribution agreement for the Nordics and we had immediate traction. Within the first three months we secured two major strategic retailers, building proof of sale and enabling our next expansion phase. Her network is extensive, she is excellent to work with, and her hands-on approach and ethical guidance set her apart. We trust Lena as a long-term partner.”
Marijn BouwhuisHead of Business Development
Nuud
"Working with Lena on establishing our distribution in the Nordic region was an absolute pleasure. She made the entire process seamless, efficiency, and understanding of the market. Thanks to her proactive approach, we gained immediate momentum and built a solid foundation for growth. Lena is not only highly effective but also genuinely enjoyable to work with. I truly recommend her to anyone looking to expand their business with confidence."
Katiana SalinasHead of Sales
Ere Perez
"We have worked with Lena for several years and found her tenacious approach to opening new doors and listing products to be exceptional. Lena was always focused on turn over of product with a retail partner."
Elizabeth BarbalichCEO & Founder
Antipodes
"During our time working together, Lena consistently demonstrated a high level of professionalism, strategic thinking, and genuine care for the brand’s long term success."
Elin DannerstedtCo-Founder
NCLA Beauty
Your Path to the Nordic Region

Advisory Services

At L. Priester Consulting, we help conscious beauty and lifestyle brands enter and thrive in the Nordic market with hands-on, end-to-end support. Our approach combines long-term strategy with practical execution, delivering meaningful and sustainable results. 

Market Strategy

  • Market insights, consumer trends, regulations & competitors
  • Tailored brand positioning and go-to-market strategies

Distribution & Partnerships

  • Connect with trusted distributors
  • Identify the right retail channels
  • Pricing, agreements & negotiation support

Launch & Operations

  • Logistics, packaging, labeling & compliance
  • Sales strategy and professional network connections

Strategic Sales & Brand Plans

  • Custom strategies for visibility, growth & impact
  • Purpose-driven brand building aligned with long-term goals

We work side by side with your team to ensure your brand not only enters the Nordic market—but thrives responsibly and sustainably.

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Mieli Ry

Social Impact

L. Priester Consulting donates 4% of all annual consulting fees to MIELI Mental Health Finland, the world’s oldest non-governmental organization promoting mental health.

MIELI provides crisis support, promotes mental wellbeing, and works to reduce stigma around mental health. With more than 120 years of service, 54 local member associations, 150 professionals and over 3,000 volunteers, their work supports people throughout Finland in moments of need.